Getting Started With Content Creation + Gary Vee Content Pyramid Explained [ 2nd Edition ]
This guide is designed to help you get started with content creation for your business or personal brand
Hey #hustler,
Welcome To Marketing Monday With Digital Pravakar.
If you're new to content creation, you might be feeling overwhelmed by all the different types of content out there and wondering where to start. But don't worry – creating content doesn't have to be intimidating!
In this newsletter, I'll walk you through the basics of content creation and introduce you to a helpful framework called the Gary Vee content pyramid that can guide you more easily.
By the end of this newsletter, you'll have a solid foundation for creating valuable, engaging content for your business or personal brand.
Ready, Let’s Go
Selecting Niche For Content Creation
The very first step to starting with Content creation is to decide the niche, basically a subject around which you want to create content on.
But, If you’re building your personal brand then Let me tell you, You don’t need to decide on such niches.
Why? Because…
Your Life Is Your Macro Niche - Digital Pratik
Your life/journey doesn’t evolve around a certain topic, You go through a lot of experiences, life events, failures, wins and more.
Ask yourself, Does it revolve around a Fix topic, NO, Right? So, If you’re building your Personal Brand, Just keep documenting, That’s it!
Now, the other side of the coin is “Creating content for your business”
Let’s say you have a SAAS tool and you want to create content around that! Now, you need to have a niche for it.
Because you cannot share random things with a business profile. Right?
So for that, Identify the market that your product/offer is for and then start creating content around the problem your product/offer solves.
So Easy, Right?
Choosing The Medium & Platform For Content Creation
I’ll Start with Choosing the Medium of Content.
But, What does it exactly mean? Well, It’s to decide whether you want to post content in Video, text, audio or which form.
Ask yourself, what you’re good at? Are you good at recording long videos or shorts? Or Are you good at writing or Are you good at recording audio content?
Select that first then see the famous platform for posting the content.
For example, Here are some famous platforms for posting content of different medium:
Long Videos - YouTube
Short Videos - YouTube Shorts, Instagram Reels, TikTok
Text - Facebook, LinkedIn, Medium, Quora, Blog Article, Newsletter
Audio - Google Podcast, Anchor.fm, Spotify
Some other good platforms are Twitter, Pinterest etc.
I’m mostly active on creating short videos, That’s the reason am mostly active on Instagram Reels.
So, decide the medium you’re comfortable with and then see if you can put a little more effort to also distribute the same content in different mediums.
Like, Let’s say, I’m good at creating long videos! Now, I’ll publish a 60 min video on YouTube and from that, I’ll have some clips where I’ve answered any particular question and I’ll cut it and put as a short video on Reels and Tiktok.
I’ll transcribe that long video and post as a blog article. I can convert that into Audio and post as Podcast.
That’s what I’ve been doing.
Gary Vee Content Pyramid Explained ( For Getting Content Ideas )
Gary Vaynerchuk needs no introductions. He’s a pure Legend and an inspiration to all the content creators out there.
He has a very good systemized way of content publishing. He calls it “The Gary Vee Content Pyramid”
There’re 3 steps in the Content Pyramid and Guess that, Many successful content creators such as Digital Pratik, Raj Shamani etc. already following this.
Top of the Pyramid:- Document Pillar Content
Gary Vee has a lot of longer videos on his YouTube Channel where in some, He has given Keynote speeches, he’s doing meetings, he’s going somewhere, etc.
That’s his Pillar content which is very long. Some are even 7 Hour+
Similarly, If you’re doing any meeting, giving a speech, or talking to someone, try if you can record it and put it on YouTube. That’s your Pillar Content.
Middle Of the Pyramid:- Repurpose into Micro Content
Now, His team go through the Pillar content and cuts outs the clips where he has answered a particular question.
Then they do some little bit of editing and repurpose it into Micro Content.
Bottom Of The Pyramid:- Distribute Across Social Media
Now, they put the documented pillar content on YouTube, Repurposed content on Reels, TikTok, and YT Shorts, And a lot of time, he transcribes his pillar content and put it on his Blog.
And many times, he converts the pillar content into Audio and publishes it as a podcast.
This is what I’ve been doing right now :)
Read the Full article of Gary Vee 👉 The GaryVee Content Strategy: How to Grow and Distribute Your Brand’s Social Media Content
Things To Keep In Mind While Creating Content
Think What’s in it for them, Not for you ( That’s how your mindset should be )
Start Now, Start Simple ( You can start creating content with your phone itself, don’t think that you should have fancy big cameras and mics for starting, You don’t need to be great to start, You need to Start to be Great )
Instead Of Focusing on How to increase the number of followers you have, Think about How to increase the interaction between followers you already have - Learnt from Gary’s Book “Crush It”
Care for Your Audience & Provide them as much value as you can.
Have proper caption and hashtags ( Use ChatGPT to make it easier )
Be as much consistent as you can, The game is all about Consistency.
Wrapping Up
So, that was it for today! Content creation is not much easy but is not hard as well.
You just need a calm mind and focus with Consistency to win in Content game. I’m also doing the same right now.
Although, I’d love to know your thoughts in the comment box. Subscribe to the Newsletter if you want to keep receiving these every monday.
Thankyou,
Digital Pravakar :)